From the creator of Burn Your Heroes, the alternative streetwear brand that came to life in 2010 and ran for four successful years, I bring you the exciting new brand of 2020: The Strong Ones.
The Strong Ones began as a concept back in 2018 when I came up with the idea of creating a brand that would not only emulate the success I experienced with Burn Your Heroes, but also operate as a vehicle for raising the awareness of Mental Health in todays ever-changing world. I wanted to do my bit to help fight for the cause through the themes of my designs.
This concept didn't come to much back in 2018 however as I had lost my creative spark and I struggled to find the fire and passion to excite myself into starting something new again. Clouded with self-doubt, I pushed the concept to the back of my mind and I forgot about it.
At the turn of the year I had already decided I was going to make something of myself in 2020, focusing my attention on applying for College or University to develop my skills. That's when the COVID-19 outbreak began. Being forced into self isolation with no end date in sight got me thinking about how I was going to cope and how I was going to keep busy during this time. That's when I remembered about my idea from two years ago. I obtained the resources I needed and started brainstorming about how I could make this concept finally work, and the ideas came thick and fast. I had that fire back. Not knowing the first thing about setting up a charity, I opted for sticking with what I knew; designing products.
Through the themes of my designs and the concept behind the brand my goal is to both raise the awareness of the importance of dealing with Mental Health and to also raise funds for selected Mental Health charities. I have decided that 10% of the proceeds from every sale of The Strong Ones will be donated to four selected Mental Health charities. Let's work together and make this world easier to live in.
Thank you x